I love when someone gives you something useful to remember their product. I think the "stress ball" and the lanyard are so overplayed; when I get one I just chuck it in the trash. However, this business card is functional, and not only tells the consumer what they do, but how they do it. Its a great form of advertising; if I had something like this, I would want to share it with other people and get the word out that Broke Bike Alley will give you a business card to hold you over until you can make it to their shop. Although this type of advertising can't be used for every product, I think this company really played to their strengths and is delivering a product and service that is unique and useful.
