British. Rapping. Farmers.

Advertising today is such a great form of entertainment. The more unconventional, the greater the impact. I love that Yeo Valley created an ad proposing a new image for farmers- cool, sexy, and hip. I think this ad really appeals to a younger crowd and gives their product an image that dairy can be cool. Often, products without any controversy shy away from interesting campaigns, frequently making boring, run-of-the-mill ads that are bypassed and ignored. However, Yeo Valley has a direct focus and gets their message across without boring their audience.